Stop Traffic with the Right Trade Show Display

No matter your product or service, trade show displays and booths play an important role in your company’s success. Trade shows attract thousands of prospective customers. The quality of your display can make the difference between drawing the attention of these people or having them walk on by to another company’s exhibit.

Step Up Your Game with Trade Show Flooring

When designing a trade show booth it can be easy to forget what’s under our feet. Fortunately, we have vendors who remind us about the importance of using what they refer to as the “fifth wall” for another opportunity to grab attention and deliver a compelling message.  Flooring used at trade shows is often raised off the ground to literally give your booth a step up.

Work Begins on Custom Trade Show Exhibit for Sea Watch International

Sea Watch International, a seafood company based in the Chesapeake Bay region of Maryland, has been a major supplier of clams for more than 35 years. As a regular attendee of the Seafood Expo North America, a three-day seafood exposition that is the largest in the country, Sea Watch needed a booth that would stand out on floor and have the functionality to serve its finest seafood recipes. Preparations have begun to complete the booth for the next expo beginning on March 15, 2015.

A rendering of the booth for Sea Watch International shows
the custom-built light house and full-working kitchen.

4 Questions for Defining Trade Show Success

Your company is gearing up for its annual trade show event. Of course you want to be successful this year–but have you defined what trade show success means to you? It’s hard to find success without clearly outlining your goals and expectations. While some companies want sales leads others simply want to be seen as an industry-leader among their competition. Here are some things to consider when defining what trade show success means to you:

Fabric Trade Show Displays Offer Impressive Benefits

The long list of benefits offered by tension fabric displays makes it easy to understand why they are the current craze in trade show exhibits, and may be here to stay. From light weight, easy to set up structures to rich colors, seamless graphics and wrinkle-free material, choosing a fabric display is a smart decision for your next trade show appearance.

Fabric Trade Show Displays Offer Impressive Benefits

Trade Show Trends: Design & Materials, Technology, Marketing

Research indicates exhibiting at trade shows remains a worthwhile investment in 2014. (Read more about this topic and get statistics in our recent post: Is trade show marketing worth it?) While trade shows have been around for decades, there are new trends to help attract attendees to your booth and measure your experience.  Here are new trends in trade show design and materials, technology and marketing:

Is trade show marketing worth it?

Absolutely! There is no better value for your marketing dollar. Here are some statistics to prove it from the Center for Exhibition Industry Research (CEIR):

• Trade shows are the premiere source of buying information and 50% of the leads at a show are closed without a sales call

Stay Relevant in Your Industry

Attending your industry’s trade show can be vital for your business. Trade shows offer opportunities for potential customers to interact with your brand, products, and staff, while keeping you current on new innovations and competitors’ activities. Attending a trade show is a serious commitment, often requiring travel expenses, time, staffing, planning and more. This is why it’s so important to capitalize on the opportunity and put your company’s best foot forward.  One of your biggest, if not the biggest, selling tools for making an impact with your brand is your trade show booth. Fortunately, there are numerous unique and exciting trade show booth designs and configurations to showcase your company.