Stop Traffic with the Right Trade Show Display

No matter your product or service, trade show displays and booths play an important role in your company’s success. Trade shows attract thousands of prospective customers. The quality of your display can make the difference between drawing the attention of these people or having them walk on by to another company’s exhibit.

Once you've decided to represent your company at a trade show, you need to decide what role you want the display to fulfill. Displays can bring brand awareness, help launch a new product or simply attract attention. But how can you optimize your display? And how can you be sure that your exhibition displays or banners will stand out among the hundreds of others at the show?

Combining the Elements for the Best Displays for Trade Shows
One of the best ways to do this is to combine the best elements of the most effective advertising campaigns. Can you recall an ad (whether on a billboard, in a magazine or somewhere else) that drew and held your attention? What were the main elements of this ad?

It is likely that the ad contained bright or contrasting colors. Even a simple black and white ad can draw attention if done intelligently. It is also likely that the ad was SIMPLE. A display which tries too hard (by overwhelming the audience with information or too many details) is likely to repel the interest of the consumer instead of attracting it. It is important to decide what the main message of the display is and then simply present that without going overboard.

Attracting Attention
Did you know that the average trade show display has exactly 6 seconds to attract attention? That makes the content and design of the display of the utmost importance. In addition to attention-grabbing colors or contrast, and simplicity, the best trade show displays ask a question, get you to think, or stir up an emotion inside you. If a person stops to read and think about your question, they are likely to discuss it with your staff or be willing to be drawn into conversation about it. This is an opportunity to provide the person with more information about your company’s products or services.

The best trade show displays cause a person to stop, look and then approach. They stick to one main message and do not try to provide every detail. (That’s what pamphlets are for. You should have pamphlets to give to people AFTER your display has drawn them over.) Well-designed, custom trade show displays can help your company achieve its goals and reach greater and greater levels of success.

For more information on trade show displays contact our team at 855-552-3537 or complete this form.